Kevin Wayne Johnson
The gift of writing a best-selling book series – Give God the Glory! – has developed into something much bigger over the past seven years: Serving others. The Apostle Paul taught this simple, yet effective, principle to the saints at Philippi:
”Each of you should look not only to your own interests, but also to the interests of others.”
(Philippians 2:4 – NIV).
His service was also personified through four mission journeys throughout Asia Minor and Macedonia as he established several local churches, encouraged their growth and development through epistles, and mentored young pastors.
Looking at Paul’s life, particularly after his conversion on Damascus Road, I marvel at how God uses ordinary folks to accomplish extraordinary things by the orchestration of the Holy Spirit. That said, “writing for the lord” for the past seven years has led me down a phenomenal path that has broadened into an unprecedented number of opportunities, both locally and internationally. Amongst them include preaching at selected churches several times per year upon request, teaching at numerous writers conferences, receiving annual royalties from the copyright clearance center, earning 16 literary awards for literary excellence, generating global sales, translation of selected books into foreign languages, cultivating great relationships with publishing industry professionals, enjoying the fulfillment that comes in response to the call upon my life, and moving toward e-books as a viable alternative to print books only.
Given the new wave of technological advances across the industry, and the soon-to-be transition from Web 2.0 to Web 3.0, it is incumbent upon authors, writers, and publishers to keep pace with today’s consumer. Smart authors/publishers will heed the three key market dynamics shaping today’s book-buying behavior. For example, did you know that e-book sales increased 50% in the past year?
1. The economy and the resulting decline of book purchasing. Book buyers as a percentage of the U.S. population dropped below 50% for the first time ever 2008.
2. Reading’s competition for our leisure time with the ever-growing choices available. Last year, online activities even surpassed television viewing as the No. 1 leisure activity among American adults, who now spend on average more than 15 hours per week online. Reading books comes in at a paltry 5.5 hours per week.
3. The migration of product formats. E-book sales are sharply increasing as hardcover, paperback, and mass market sales are all down. The Amazon Kindle Store includes more than 440,000 books, the Sony e-Reader offers users access to more than 1,000,000 e-books, and Barnes and Noble Nook offers more than 1,000,000 titles. Further, at the end of 2009, Amazon.com announced that its Kindle e-readers had become the most gifted item in Amazon’s history. On its peak day of the holiday season (December 14, 2009), Amazon customers ordered more than 9.5 million item worldwide – a record-breaking 110 items per second.
I serve others through shared knowledge of industry trends. Take advantage today and advance your publishing program to new levels!!